diff --git a/app/routers/event_badge_importing.py b/app/routers/event_badge_importing.py
index a1278c0..18feaa0 100644
--- a/app/routers/event_badge_importing.py
+++ b/app/routers/event_badge_importing.py
@@ -656,6 +656,44 @@ async def event_id_badge_import_zoom_csv(
         if badge_type_code:
             log.info(f"Axonius mapping applied: '{ticket_name}' -> '{badge_type_code}'")
 
+        # Parse marketing consent column (if present) and map to badge fields.
+        # Expected values: "Opt-in" => agree_to_tc=True, allow_tracking=True
+        #                  "Opt-out" => agree_to_tc=False, allow_tracking=False
+        #                  "N/A" => None/NULL
+        marketing_raw = None
+        for _k in ('Agree to receive marketing communication?', 'Agree to receive marketing communication', 'Agree to TC', 'agree_to_tc'):
+            if _k in record and str(record.get(_k)).strip() != '':
+                marketing_raw = str(record.get(_k)).strip()
+                break
+
+        agree_to_tc_val = None
+        allow_tracking_val = None
+        if marketing_raw is not None:
+            m = marketing_raw.strip()
+            m_low = m.lower()
+            if m_low in ('n/a', 'na'):
+                agree_to_tc_val = None
+                allow_tracking_val = None
+            elif m_low in ('opt-in', 'optin', 'opt in'):
+                agree_to_tc_val = True
+                allow_tracking_val = True
+            elif m_low in ('opt-out', 'optout', 'opt out'):
+                agree_to_tc_val = False
+                allow_tracking_val = False
+            else:
+                if m_low in ('yes', 'y', 'true', '1'):
+                    agree_to_tc_val = True
+                    allow_tracking_val = True
+                elif m_low in ('no', 'n', 'false', '0'):
+                    agree_to_tc_val = False
+                    allow_tracking_val = False
+                else:
+                    agree_to_tc_val = None
+                    allow_tracking_val = None
+
+        # Need to deal with this special field/column for Axonius
+        # "Agree to receive marketing communication?"
+
         event_person_data = {
             'account_id': account_id,
             'event_id': event_id,
@@ -712,6 +750,8 @@ async def event_id_badge_import_zoom_csv(
                 'event_badge_template_id_random': 'RKYp2HcQm9o',
                 'badge_type': ticket_name,
                 'badge_type_code': badge_type_code,
+                'agree_to_tc': agree_to_tc_val,
+                'allow_tracking': allow_tracking_val,
             },
         }